Psychology of Marketing & Advertising kostenlos online

Psychology of Marketing & Advertising (Fach)

In diesem Fach befinden sich 28 Lektionen

4. Implications for Advertising & Memory 112 Block 4
1. Introduction to basic concepts 112
3. How advertising affects consumer memory 93 Block 3
11. Achieving consumer compliance without changing attitudes 82
2. How consumers acquire and process information from advertising 74
5. How consumers form attitudes towards products 73 Block 5
6. How consumers yield to advertising 72 THEORETICAL APPROACHES TO PERSUASION
7. How advertising influences buying behavior 60
Last 41 ---
Block 8 39
Vocabulary 37
Block 10 36 Automatic instigation of behavior
Block 9 29 Narrowing the intention-behavior gap
Chapter 4: 1 Attitude Definition, Formation of Attitudes 28
Chapter 3: 1 Structure and Functioning of Human Memory 20
Chapter 1: The Effects of Advertising - Psychological perspective 20
Chapter 5: Theoretical Approaches to Persuasion 16
Chapter 2: 1 Preattentive Processing 16
Chapter 7 Beyond persuasion: Achieving consumer compliance without changing atti 15
Chapter 4: 2 Attitude structure, functions, accessibility, 14
Chapter 3: 4 Forgetting the Message 14
Chapter 6. How advertising influences buying behavior 13
Chapter 3: 3 Implications for Advertising 10
Chapter 2: 3 Categorization 7
Chapter 2: 2 Focal attention 7
Chapter 1: Introduction to basic concepts 7
Chapter 2: 4 Comprehension 6
Chapter 3: 2 Priming 5