Psychology of Marketing & Advertising (Subject)

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• 1. Introduction to basic concepts 112
• 4. Implications for Advertising & Memory 112 Block 4
• 3. How advertising affects consumer memory 93 Block 3
• 11. Achieving consumer compliance without changing attitudes 82
• 2. How consumers acquire and process information from advertising 74
• 5. How consumers form attitudes towards products 73 Block 5
• 6. How consumers yield to advertising 72 THEORETICAL APPROACHES TO PERSUASION
• 7. How advertising influences buying behavior 60
• Last 41 ---
• Block 8 39
• Advertisement
• Vocabulary 37
• Block 10 36 Automatic instigation of behavior
• Block 9 29 Narrowing the intention-behavior gap
• Chapter 4: 1 Attitude Definition, Formation of Attitudes 28
• Chapter 1: The Effects of Advertising - Psychological perspective 20
• Chapter 3: 1 Structure and Functioning of Human Memory 20
• Chapter 2: 1 Preattentive Processing 16
• Chapter 5: Theoretical Approaches to Persuasion 16
• Chapter 7 Beyond persuasion: Achieving consumer compliance without changing atti 15
• Chapter 4: 2 Attitude structure, functions, accessibility, 14
• Chapter 3: 4 Forgetting the Message 14
• Chapter 6. How advertising influences buying behavior 13
• Chapter 3: 3 Implications for Advertising 10
• Chapter 1: Introduction to basic concepts 7
• Chapter 2: 2 Focal attention 7
• Chapter 2: 3 Categorization 7
• Chapter 2: 4 Comprehension 6
• Chapter 3: 2 Priming 5

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