Technologie- und Innovationsmanagement (Fach) / 3) Strategic technology management (Lektion)
In dieser Lektion befinden sich 28 Karteikarten
3
Diese Lektion wurde von DarkerThanCiel erstellt.
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- Technology management - all management tasks to maintain and improve competitiveness of a firm with regard to its technologies- push oriented or pull oriented management -> push: active; innovate from your own incentive ...
- Sustaining vs. Disruptive technologies Sustaining technologies:- innovations improve existing products- oriented towards central customer needs in existing markets- can be radical; can appear unexpectedly- example: new model of a particular ...
- Kodak: innovator's dilemma (established companies ... - Kodak went bankrupt in 2012; they had 90% market share in the US film market in 1976- analog cameras were nearly completely replaced by digital cameras but Kodak didn't innovate or progress in the digital ...
- ____ Disruption within the computer industry Mainframe -> Minicomputer -> Desktop -> Pc and Laptop -> Smartphone -> Tablet -> Smartwatches Example of Microsoft: Courier- product concept: digital, dual-screen and booklet-like tablet- intended functions: ...
- ?(Disruption for Microsoft) 18
- Lessons learned concerning strategic technology management ... 1) Initially, disruptive technologies have disadvantages regarding main performance parameters of the mass market- Solution: not aiming for mass market but a niche or targeting non-consumers that greatly ...
- Strategic technology management - compromises managerial tasks that deal with establishing and controlling technological success and market success of a company- defines own technological competitive position (for example technological ...
- Aspects of technological decision tasks 22 Which way to go?- selection of technologies Make or buy?- technology sourcing Keep or sell?- exploiting technologies - selling technologies or "licensing them out" if they don't match the business ...
- Technology intelligence and its 3 levels Technology intelligence:- systemized process that identifies, captures, evaluates and disseminates (verbreiten) internal and external technological trends to determine threats and opportunities to the ...
- Technology intelligence organization 25 - first step to create an effective technology intelligence program- technology intelligence system must link market requirements to various technologies, and the sources of intelligence to the needs ...
- Technology intelligence process 26-30 - second step to creating an effective technology intelligence program- the way information is gathered and then transformed into useable intelligence (Technology information push -->) Identification ...
- Technology intelligence tools 31-34 see slide 31 Incentive Awards, Big Data, Knowledge Management, Patent & Bibliometrics, Online Search, Crowd Sourcing, Technology Brokers, Scenario Planning, Technology Scouts, Venture Capital Funds, ...
- Technology Sourcing - General Goal and characteristics:- enhance and develop competencies- exclusive and protected know-how- risk (development risk, integration risk, exploitation risk)- effort emerging from acquisition and implementation- ...
- Alternatives of technology sourcing see 37-39 Are competencies already existing in the company?Are the wanted technologies already available? Available technologies:internal R&Dexternal acquisition: licensing-in, R&D suppliers, technology ...
- Internal R&D Goal:- giving room for creativity and proactivity through self-organization and quick task fulfilment 2 organizational systems:- internal organization of R&D department- integration of R&D department ...
- Licensing-in - Definition, Advantages and Disadvantages, ... - external acquisition- licensee buys license from a licensor; the license authorizes the use (often for a limited time) in exchange for a monetary compensation- licensor remains the owner of the technology- ...
- Technology purchase - external acquisition- buyer purchases ownership and exclusive rights of use of a certain knowledge- Goal of the seller: solve specific technological problems ("waste products")- special form: wooing ...
- Cooperative hybrids - agreement in form of a contract between two or multiple independent companies with the goal to mutually complete operational tasks and to strengthen all involved parties- prerequisit (Voraussetzung): ...
- Contract research - external R&D- private or public institutions take over a company's R&D activities and provide the company with results- often used by small companies (because they don't have enough capacities/resources ...
- Objectives/Goals of technology exploitation 52 Internal exploitation (to achieve a technological successful position) External exploitation:-> financial goals: generating additional funds; amortizing R&D costs; reducing tax burden; securing "freedom ...
- Technological exploitation possibilities 53 - keep or sell-decision Internal exploitation:- internal utilization Joint exploitation with external partners:- joint exploitation without equity participation: virtual business, strategic alliance- ...
- Internal utilization - internal exploitation- exploiting the technology in marketable products or production processes Exclusive internal utilization is recommended for technology fields...- which enable high monopolization ...
- Joint utilization - selling rights and know-how- collaborative exploitation of a technology mostly emerges from a R&D cooperation- only use it with vertical cooperation Advantages:+ sharing market development costs and ...
- Technology sale - selling rights and know-how- selling the property and giving up the right to use the technology- suitable for technologies that don't match the company's basic strategic orientation or its purpose or ...
- Licensing-Out - selling of rights and know-how- temporary selling of the rights to use against a license fee- performance level of competitors is way higher -> better to buy it from them- if licensor and licensee are ...
- Licensing-Out - Licensing scope Sole license:- exclusive license but licensor don't let the licensee exploit the intellectual property Non-exclusive license:- licensee buys the right of use but licensors are allowed to sell the license ...
- Licensing-Out - determination of royalty fees 63 extent of royalty fee depends on:- perceived value for licensor (development costs; costs of license administration; project costs; planned profit/benefit)- perceived value for licensee (cost-benefit ...
- Licensing-Out - overview of different compensation ... 64 monetary compensation:- direct payments: -> "lump sum" royalty: pay per license (if value of technology can be estimated); fixed amount; pay first (entire amount); + good for licensor (no further ...