Marketinvestigation
Market Exploration unsystematic gathering and interpretation of information about individuals or organisations, eg. random conversation with a client Market research: systematic gathering and interpretation about individuals or orgas--> splitted in Market analyses ( research at a certain point of time) and Market observation ( research over a period of time)
market forecast
forecasting the future with the help of market research
Fields of market research
Demand research: customers wishes, expectations needs. sales research: How do your customers like your products Market about the competition: Prices, Products, Services comparing!! Procurement suppliers economic: trends on the generel market
