Marketing und Absatz (Fach) / zweite Ex (Lektion)

In dieser Lektion befinden sich 3 Karteikarten

Marktforschung

Diese Lektion wurde von sabcity erstellt.

Lektion lernen

  • Marketinvestigation Market Exploration unsystematic gathering and interpretation of information about individuals or organisations, eg. random conversation with a client Market research: systematic gathering and interpretation about individuals or orgas--> splitted in Market analyses ( research at a certain point of time) and Market observation ( research over a period of time)
  • market forecast forecasting the future with the help of market research
  • Fields of market research Demand research: customers wishes, expectations needs. sales research: How do your customers like your products Market about the competition: Prices, Products, Services comparing!! Procurement suppliers economic: trends on the generel market