English (Fach) / BE (Lektion)

Vokabeln

Diese Lektion wurde von shisha4you erstellt.

Lektion lernen

zurück  |  weiter 2 / 5

• A law that prohibits discrimination in employment and which created the Equal Employment Opportunity Commission. Title VII of the Civil Rights Act
• Teaching employees to do specific job tasks through either classroom development or on-the-job experience. training
• A move to another job within a company at essentially the same level and wage. transfer
• Employment changes that occur when employees quit or are fired and must be replaced by new employees. turnover
• A study that tells a company how much compensation comparable firms are paying for specific jobs that the firms have in common. wage/salary survey
• Financial rewards based on the number of hours the employee works or the level of output achieved. wages
• Knowledge and positive or negative feelings about something. attitude
• The decision processes and actions of people who purchase and use products. buying behavior
• A market segmentation approach whereby a company develops one marketing strategy for a single market segment. concentration approach
• The integrated, accepted pattern of human behavior, including thought, speech, beliefs, actions, and artifacts. culture
• Making products available to customers in the quantities desired; sometimes referred to as “place” because it helps to remember the marketing mix as the “4 Ps.” distribution
• The act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas). exchange
• Changes in a person’s behavior based on information and experience. learning
• A group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas. market
• A collection of individuals, groups, or organizations who share one or more characteristics and thus have relatively similar product needs and desires. market segment
• A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs. market segmentation
• A group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. marketing
• The idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals. marketing concept
• The four marketing activities—product, price, promotion, and distribution— that the firm can control to achieve specific goals within a dynamic marketing environment. marketing mix
• An approach that requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to build long-term relationships with customers. marketing orientation
• A systematic, objective process of getting information about potential customers to guide marketing decisions. marketing research
• A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers. marketing strategy
• A market segmentation approach whereby the marketer aims its efforts at two or more segments, developing a market strategy for each. multisegment approach
• The process by which a person selects, organizes, and interprets information received from his or her senses. perception
• The organization of an individual’s distinguishing character traits, attitudes, or habits. personality
• A value placed on an object exchanged between a buyer and a seller. price
• Marketing information that is observed, recorded, or collected directly from respondents. primary data
• A persuasive form of communication that attempts to expedite a marketing exchange by influencing individuals, groups, and organizations to accept goods, services, and ideas. promotion
• Groups with whom buyers identify and whose values or attitudes they adopt. reference groups
• Information that is compiled inside or outside an organization for some purpose other than changing the current situation. secondary data
• A ranking of people into higher or lower positions of respect. social classes
• A set of expectations for individuals based on some position they occupy. social roles
• A specific group of consumers on whose needs and wants a company focuses its marketing efforts. target market
• An approach whereby a firm tries to appeal to everyone and assumes that all buyers have similar needs. total-market approach
• A paid form of nonpersonal communication transmitted through a mass medium, such as television commercials or magazine advertisements. advertising
• Designing a series of advertisements and placing them in various media to reach a particular target audience. advertising campaign
• The process of naming and identifying products. branding
• Products that are used directly or indirectly in the operation or manufacturing processes of businesses. business products
• The full introduction of a complete marketing strategy and the launch of a product for commercial success. commercialization
• Products intended for household or family use. consumer products
• Temporary price reductions often employed to boost sales. discounts
• The awarding by a manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory. exclusive distribution
• Products with no brand name that often come in plain, simple packages and carry only their generic name. generic products
• The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort. integrated marketing communications
• A form of market coverage whereby a product is made available in as many outlets as possible. intensive distribution
• The presentation of important information on the package. labeling
• Brands initiated and owned by the manufacturer to identify products from the point of production to the point of purchase. manufacturer brands
• A group of organizations that moves products from their producer to customers; also called a channel of distribution. marketing channel
• The physical handling and movement of products in warehousing and transportation. materials handling
• The external container that holds and describes the product. packaging

zurück  |  weiter 2 / 5