Business Englisch (Fach) / Vokabeln (Lektion)

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• Nachlass rebate  = sum of money paid back to someone who has paid too much 
• Kassenbon receipt  = printed statement acknowledging that sth. has been paid for 
• Rückerstattung refund  =money paid back to a customer who is not satisfied with the product or service that they purchased 
• Mahnung reminder 
• Einnahmen revenue  =income that an organisation earns, usually a large amount 
• Sparkonto savings account  = a long-term bank account that pays interest, but where money can only be taken out by arrangement 
• Dauerauftrag stnadning order  =instruction to a bank by an account owner to make regular fixed payments to a particular person or organisation
• Stückpreis unit price 
• Mehrwertsteuer value added tax 
• Preis Leistungs Verhältnis Value for money 
• Anzeige
• wohlhabend well to do  prosperous  wealthy 
• Werbekampagne advertising campaign  = a programme of activities aimed at increasing sales or the awareness of a product/service   
• to Conduct etwas leiten
• Werbetext advertising copy  =written material used in an advertisement 
• Reiz, Apell appeal 
• benchmarking evaluating something by comparing it to industry standards and the best practices of other companies 
• Voreingenommenheit bias  =preference for one thing over another often considered to be unfair or unreasonable 
• Plakatwand billboard 
• brand Image association a product creates in the minds of the public 
• Markendehnung using an established brand name on new products, in order to increase sales 
• In den Markt einsteigen to break into a market  to penetrate a market  to enter a market  = to start to operate in a particular area of business 
• Buzz Marketing creating interest in a new product by persuading interested users or websites to pass on the message about it to other people 
• Commercial advertisement on tv or radio 
• Wettbewerbsvorteil competetive advantage 
• langelebige Güter consumer durable 
• Texterin (für Werbung etc.) copywriter 
• Verbraucher consumer 
• Kunde (kauft) costumer 
• Kundenbefragung customer survey  = investigation into the opinions of a group of customers, to find out if they are satisfied with the existing products and what they expect from the products 
• Nachfrage demand  = need for something 
• Anzeige
• Sekundärforschung desk research
• Differenzierung differentiation  = f.e. when a company shows through advertising how its products are different from each other and from competing products 
• Direktwerbung direct mail
• verfügbares Einkommen nachdem die notwendigen Zahlungen erfolgt sind disposable income  or  discretionary income 
• cheaper and less prestigous sector of the market Downmarket 
• Endnutzer end user  = person who actually uses a particular product or service 
• (öffentliche) Bestätigung, Billigung endorsement  = public statement approving of sth  f.e. celebrity endorsement, to endorse a product 
• Fast moving consumer goods (FMCG) goods, that have a short shelf life and are sold quickly and at relativeley low cost  Some are perishable (fruits) and others are high turnover (soft drinks) 
• verderblich perishable 
• hoher Umsatz high turnover 
• spezielle Eigenschaften eines Produkts feature 
• Primarforschung field research 
• Ergebnisse einer Forschung findings 
• Misserfolg (total failure) Flop 
• Fokusgruppe (werden bei Marktforschung nach ihrer Meinung gefragt) focus group 
• Marktlücke (fast keine Wettbewerber und Gewinne können erwirtschaftet werden) gap in the market 
• Gag, Spielerei gimmick  = unusual or amusing trick or device intended to attract attention or customers 
• Geschenk für werbliche Zwecke = giveaway /freebie for promotional purposes 
• Guerilla Marketing = unconventional an innovative way of marketing that aims to get maximum exposure as cheaply as possible 
• Hype extensive or exaggerated use of publicity or promotion 

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