Business Englisch (Fach) / Vokabeln (Lektion)

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• Jingle short tune with an advertising message designed to be easily remembered 
• knock down Prices very low prices that have been greatly reduced for quick sales 
• Lockvogelangebot loss leader  = product sold at a loss in order to attract customers 
• Marktforschung betreiben to carry out/ conduct market research 
• Marktsättigung market saturation  = every prospective customer already has the product , so there is only a little chance of creating new sales 
• Marktsektor market sector 
• Marktsegmentation market segmentation  = dividing possible customers according to their income etc. 
• Marktanteil market share  = part of the market dominated by a particular company or product 
• merchandise = goods to be bought and sold  = products used to promote a film or a pop group etc. 
• Leitbild Mission statement  = short written statement of the aims, purpose and future activities of an organisation
• Anzeige
• bewerten to assess 
• mystery shopper person employed to visit a shop in order to assess the quality of the goods 
• Nische niche  = specialised but profitable corner of the market 
• ein Produkt auslaufen lassen to phase out a product 
• Pressemitteilung press release  =official statement issued to the media on a particular matter
• Produkt Lebens Zyklus product life cycle 
• Produktreihe product line  = a group of related products offered by a company 
• Produktauswahl product range  = the different products offered by a company 
• Fragebogen questionnare 
• Ruf reputation 
• Antwort Rate response rate 
• Verkaufstaktik sales pitch  =arguements used by a person to sell a product 
• probieren to sample 
• Segment = part of a market or social group 
• Slogan; strapline, tagline = phrase or sentence that attracts peoples attention and makes them remember a product 
• hoch entwickelt sophisticated 
• Der letzte Stand der Technik state of the art 
• Zielgruppe taget market/group 
• Verkostung tasting 
• Telemarketing; telesales = selling goods and taking orders by telephone 
• Anzeige
• USP feature or benefits of a product that makes it stand out from its competitors 
• Upmarket exclusive and usually expensive market 
• Mundpropaganda word of mouth  = informal advertising by personal recommendation 
• Empfehlung recommendation 
• after Sales = providing help to costumers after they have bought a product/service 
• Vermittler agent = person who provides a particular service, typically one, that involves arranging transactions bewteen two other parties (f.e. travel agent) 
• brick-and-mortar store = a place in a building that customers go to (opposite = online shop) 
• Massenlieferung bulk delivery  = unpackaged goods delivered in one large amount 
• Spediteur, Beförderer carrier  =company that transports goods by land, sea or air 
• Barzahlung bei Lieferung cash on delivery (AE = collect on delivery) 
• Kaltakquise cold calling  = practice of telephoning or visiting someone unexpectedly in order to try to sell them sth- 
• Beschwerde complaint
• Corner shop = small shop selling groceries and general goods in a residential area 
• Querverkauf cross-selling  = selling a different product/service to an existing customer 
• Customer Relationship Management (CRM) = strategies that a company uses to optimise its interaction with current and future customers 
• Dealer dealer. trader, distributor  = Person who buys an sells goods  f.e. to deal in goods 
• Kaufhaus = department store  = large shop selling different kinds of products in different departments 
• Discounter discount store  = shop that sells goods at reduced prices 
• Vermittler = intermediary 
• Disintermediation = reduction in the use of intermediaries between producers and consumers 

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