What is Retailing?(Definition)
"Retailing consists of the activities involved in selling goods and services to ultimate consumers for personal consumption"
Name Characteristics of the "low-average sales" strategy
Need to generate large number of customers best locations high cost control
Name the strategic retail planning process!
Define business mission Conduct a situation audit Identitfy strategic opportunities Evaluate strategic opportunities Establish specific alternatives Develop a retail mix to implement strategy Evaluate performance and make adjustments
