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CM (Subject) / Topic 9 Retailing (Lesson)
- What is Retailing?(Definition) "Retailing consists of the activities involved in selling goods and services to ultimate consumers for personal consumption"
- Name Characteristics of the "low-average sales" strategy Need to generate large number of customers best locations high cost control
- Name the strategic retail planning process! Define business mission Conduct a situation audit Identitfy strategic opportunities Evaluate strategic opportunities Establish specific alternatives Develop a retail mix to implement strategy Evaluate performance and make adjustments