CM (Fach) / Topic 9 Retailing (Lektion)

In dieser Lektion befinden sich 3 Karteikarten

Channel

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  • What is Retailing?(Definition) "Retailing consists of the activities involved in selling goods and services to ultimate consumers for personal consumption"
  • Name Characteristics of the "low-average sales" strategy Need to generate large number of customers best locations high cost control
  • Name the strategic retail planning process! Define business mission Conduct a situation audit Identitfy strategic opportunities Evaluate strategic opportunities Establish specific alternatives Develop a retail mix to implement strategy Evaluate performance and make adjustments