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Contextual PM-competences (Subject) / 3.01 Project Orientation (Lesson)
You should be able to use and explain the following Terms for this topic:
Project orientation & Project oriented culture
This lesson was created by Steurich.
- What is project orientation? Project orientation is a means of implementing project work in the organisation's structure in order to for companies to become more successul with projects.Project orientation refers to the strategy as well as the ability to process tasks in form of projects.It affects all phases of the project life cycle as well as the phase before and after a project.Project orientation only lends itself to certain business environments (=> line or project orientation assement).Key features of project orientation (acc. Motzel): The strategic and structural basis orientation, The project management competence, The project's fundamental values, The project culture and project management culture
- What is a project oriented culture? A project oriented culture is shaped by its project-like nature. The aim is a higher customer, project and process orientation.
- Why to use project orientation? When companies introduce project orientation, they typically pursue the following strategic objectives: quick reaction times to changing ecological requirements, delegation of management responsibilities into the work progress, improved customer, process, and/or project orientation, quality assurance
- Attributes of project orientation The five attributes of project orientation can help determine wheter a line or project orientation has a higher chance of success: security (known/sure <> unsure) clarity of scope (predefined limits <> limits to be negotiated) uniqueness (repetitive <> unique) durability (stable <> dynamic) complexity (simple <> complex)
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