Strategic Management (Fach) / Ten schools of thought about strategy making (Lektion)
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2) Planning School:
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- The key proponent of the planning school –Igor Ansoff
- Published Corporate Strategy in 1965
- Originator of the synergy concept and, of course, the Ansoff matrix
- Ansoff matrix: Market: Present/New und Product: Present/New. Matrix: Market Penetration, Product Development, Market Development, Diversification
- Offers different tools and instruments for strategy development (Ansoff)
- Steiner model of strategic planning (Premises/Planning/Implement and Review)
- Annual planning cycle at GE (Rothschild)
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