Business English (Fach) / Vocabulary (Lektion)
In dieser Lektion befinden sich 63 Karteikarten
Definitions & Word Partnerships
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- The term intellectual Property (IP) can refer to........ ... artistic work inventions names and images used in commerce
- The payments made to the creators of IP for the use ... royalties (Tantieme)
- The legal right to exclusive publication, sale or ... copyright
- The license giving inventors exclusive rights to a ... patent
- A symbol, word or phrase which when registered gives ... trademark
- Making exact copies of a product without a license ... counterfeiting
- The act of passing off the words or ideas of another ... plagiarism
- autonomous independant, able to take decisions without consulting a higher authority
- decentralisation dividing an organisation into decision-making units that are not centrally controlled
- function A function is a specific activity in a company, e.g. production, marketing, finance
- hierarchy A hierarchy is a sytem of authority with different levels, one above the other.
- line authority the power to give instructions to people at the level below in the chain of command
- to report to sb.(= jmd. unterstellt sein) Report to means to be responsible to someone and to take instructions from him or her.
- subordinates Subordinates are people working under someone else in a hierarchy.
- Audit committee An audit committee is a group of directors to whom the external auditors present their report.
- non-executive directors Non-executive directors are members of a board of directors who are not full-time managers of the company.
- share capital A share capital is the owners' money invested in a company.
- limited liability responsibility for debts up to the value of the company's share capital
- corporate governance the way a company is managed for its owners
- What is a partnership? A partnership is a business arrangement in which several people work together and share the risks and profits. unlimited liability for debts => partner are fully liable or responsible for any debts ...
- What is a sole trader business? A sole trader business is an enterprise owned and operated by a single person with unlimited liability for debts.
- retail outlets places of buisness for selling goods to costumers (shops, stores, kiosks etc.)
- product mix / product range all the different products, brands and items that a company sells
- product mix / product range The product mix (also product range) is the term for all the different products, brands and items that a company sells.
- wholesaler A wholesaler is an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professionals buyers.
- logo A logo is a graphic image or symbol specially created to identify a company or a product.
- packaging Packaging are wrappers and containers used to enclose and protect a product.
- brand awareness / recognition Brand awareness (or recognition) is the extent to which costumers know a brand and its name.
- shelves surfaces in a store on which goods are displayed
- market share A market share is the sales of a company expressed as a percentage of total sales in a given market.
- What is the difference between corporate and inidividual ... When a company includes its name in all their products, one speaks of corporate branding. For example Philips, Virgin, and Yamaha The term individual branding is used when each product is given its own ...
- brand-switchers Brand-switchers are consumers who buy various competing products rather than being loyal to a particular brand.
- Why do companies' product mixes regulary change? Product mixes regulary change because the customers' needs as well as the markets are constantly evolving. Moreover, different products are at different stages of their product life cycle, so companies ...
- Why do companies brand their products? Companies brand their products in order to charge higher prices and also to make consumer remember the company. => brand loyalty
- distribution channel The term distribution channel can be defined as all the companies or individuals involved in moving goods or services from producers to consumers.
- market segmentation dividing a market into distinct groups of buyers who have different requirements or buying habits
- product differentiation making a product appear to be different from similar products offered by sellers, for example by product differences, advertising, packaging etc.
- market opportunities possibilties of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
- market skimming Market skimming is the strategy of setting a high price for a new product, to make maximum revenue before competing products appear on the market.
- sales representative someone who contacts existing or potential costumers, and tries to persuade them to buy goods or services
- product features Product features are the attributes or characteristics of a product, such as size, shape, quality, price, reliability etc.
- price elasticity Price elasticity is the extent to which supply or demand of a product responds to changes of price.
- market penetration Market penetration is the strategy of setting a low price to try to sell a large volume and increase market share.
- What are the 4 promotional tools? advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them public relations is concerned with maintaining, improving or protecting ...
- What is the role of advertising agencies? Advertising agencies are hired by companies to produce the advertising for them. At first the company gives.... a statement of the aims of the advertising campaign => called brief then an overall advertising ...
- What are the two different methods of determining ... It's always difficult to know how much to spend on advertising. Increased ad spending can increase sales. many companies just spend a fixed percentage of current sales revenue other just simply as much ...
- What are the disadvantages of traditional advertising? ... Traditional advertising is expensive, it doesn't always reach the target customers, and it isn't always welcome if it does reach them.
- advertising agencies companies that design advertising for clients
- campaign the advertising of a particular product or service during a particular period of time
- brief A brief is the statement of objectives that a client works out with an advertising agency.