Marketing (Fach) / Terminology (Lektion)

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• Established by the Wall Street Reform and Consumer Protection Act, CFPA is tasked with the supervision and enforcement of laws pertaining to consumer protection in the financial industry. All transactions and product distribution occurring within consumer finance fall within the purview of the act. consumer protection agency
• credit given by shops, banks and other financial institutions to consumers so that they can buy goods consumer-credit
• Good and services bought by households in the satisfaction of their needs and wants. consumer-spending
• Part of market research in which the preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources (such as demographic data). consumer-research
• A measure of changes in the purchasing-power of a currency and the rate of inflation. consumer price index
• The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). brand image
• Consumer awareness that a particular brand exists. brand recognition
• Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. brand awareness
• The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. brand loyalty
• someone who buys from one brand but also buys from another brand switcher
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• Fierce competition among several strong brands for the retailer's limited shelf space, and for the same segment of the market. brand war
• Firm that (1) creates new promotional ideas, (2) designs print, radio, television, and internet advertisements, (3) books advertisement space and time, (4) plans and conducts advertising campaigns, (5) commissions research and surveys, and (6) provides other such services that help a client in entering and succeeding in a chosen market. advertising agency
• A coordinated series of linked advertisements with a single idea or theme. advertising campaign
• The techniques and materials used by those who are involved in the promotion of goods and services. advertising tools

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