Marketing (Fach) / Terminology (Lektion)
In dieser Lektion befinden sich 64 Karteikarten
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Diese Lektion wurde von Mickey erstellt.
- Term used in United Kingdom describing a bulk distribution ... mail shot
- Unsolicited mail sent out usually by direct marketing ... junk mail
- A commercial or advertisement on TV. This is generally ... TV/radio spot
- A span of television programming produced and paid ... TV commercial
- 1.Individual or entity who organizes and is committed ... sponsorship
- Oral or written recommendation by a satisfied customer ... word-of-mouth advertising
- Non-personal channels of broadcasting a message to ... mass media
- Incentive offered by a seller to a buyer for purchasing ... quantity discount
- Four distinct but not wholly-predictable stages every ... product life cycle
- The path through which goods and services travel from ... channel of distribution
- Real or perceived benefit of a good or service that ... USP
- A planned mix of the controllable elements of a product's ... marketing mix
- Popular for over a hundred years as a sales training ... AIDA
- A superiority gained by an organization when it can ... competitive advantage
- Economics: Rivalry in which every seller tries to ... competitive environment
- Any person or entity which is a rival against another. ... competitor/competition
- A retail store that sells discounted price items that ... factory outlet
- A store that sells smaller quantities of products ... retail shop
- stage at which a sale is made, the ownership (and ... point of sale
- Encouraging a customer who buys a product (gasoline, ... cross selling
- Increasing the number of products within an existing ... line strechting
- A function of an item which is capable of gratifying ... product features
- Particular group of people, identified as the intended ... target group
- custom-made; made-to-order; made-to-measure tailor-made products
- Alternative term for market. marketplace
- 1.Point at which a market is no longer generating ... market saturation
- A specific market is identified and its size and other ... marketresearch
- Unique price at which buyers and sellers agree to ... market price
- The total amount of a product (good or service) available ... market supply
- Newly identified need, want, or demand trend that ... market-opportunities
- The process of defining and subdividing a large homogenous ... market-segmentation
- An identifiable group of individuals, families, businesses, ... market-segment
- Characteristic of a market into which a firm is entering ... market-condition
- The debut of a product into the market. The product ... launch
- A percentage of total sales volume in a market captured ... market-share
- Brand, product, or firm that has the largest percentage ... market-leader
- The activity or fact of increasing the market share ... market-penetration
- Market situation where one producer (or a group of ... Market monopoly
- Point at which a market is no longer generating new ... market-saturation
- The behavior in the marketplace. market-performance
- The estimated maximum total sales revenue of all suppliers ... market-potential
- A small but profitable segment of a market suitable ... market-niche
- Broad category that covers mass-market items divided ... consumer-goods
- Market dominated by products and services designed ... consumer-market
- Problems that customers intend to solve with the purchase ... consumer-needs
- Desire for certain good or service supported by the ... consumer-demand
- A description of a customer or set of customers that ... consumer-profile
- Purchase of the same brand over and over again, more ... consumer buying habit
- A category of consumer goods, durables are products ... consumer durables
- Statutes enacted to safeguard consumer rights by (1) ... consumer-protection