Business English (Fach) / Products and Brands (Lektion)
In dieser Lektion befinden sich 35 Karteikarten
Products and Brands
Diese Lektion wurde von Julia2909 erstellt.
- value for money Preis-Leistungs-Verhältnis
- inexpensive preiswert -> better than the word cheap
- established brand bewährte Marke
- product life cycle 1. introduction - Einführung 2. growth - Wachstum 3. maturity - Reife 4. decline - Rückgang
- difference between product range/mix and product line? ... A product mix (or product assortment) consists of all the product lines and items that a particular seller offers for sale. Avon’s product mix consists of four major product lines: cosmetics, jewelry, ...
- differentiate unterscheiden, differenzieren
- recognition value Wiedererkennungswert
- tangible assets Sachvermögen, materielle Vermögenswerte
- retailer Einzelhändler
- wholesaler Großhändler
- brand awareness Markenbekanntheit, -bewusstsein
- Different between corporate and individual branding? ... corporate branding: companies include their name in all their products e.g. Philips, Yamaha individual branding: company gives each product its own brandname, so the company name is less well-kown than ...
- evolving entwickeln
- reinforced verstärkt
- distinguishes abgrenzen,differenzieren
- price conscious preisbewusst
- shelf -> shelves Regal
- market share Marktanteil
- squeeze suppliers preisdrücken bei Lieferanten
- equity Dividende, Aktienkapital
- generic brand Generikum, Nachahmerpräparat z.B. Ratiopharm
- brand awarenessfamiliarity the degree to which people know a brandrecognition-------------------------------------------------------------------------------------------- ...
- retail outlets places of business for selling goods to customers (shops, stores, kiosk, etc)
- product range all the different products, brands and items that a company sells
- retailer businesses that sell goods or merchandise to individual consumers
- logo a graphic image or symbol specially created to identify a company or a product
- packaging wrappers and containers used to enclose and protect a product
- brand awareness the extent (Außmaß) to which consumers are aware of a brand, and know its name
- shelf surfaces in a store on which goods are displayed
- market share the sales of a company expressed as apercentage of total sales in a given market
- brand-switcher consumers who buy various competing products rather than being loyal to a particular brand
- What is a multi-brand strategy? Sale of two or more competing brands by the same marketer. Some companies,such as the major producers of soap powders, have a multi-brand strategy which allows them to fill up space on supermarket shelves, ...
- 4 Ps - product - price - promotion - place of distribution more Ps: people, process, physical evidence, public opinion, political power
- 4 promotional tools 1. advertising2. sales promotion, discount3. public relations (PR), publicity4. personal selling
- STP segmentation, targeting, positioning