Technologie- und Innovationsmanagement (Fach) / 5) Strategic innovation management (Lektion)
In dieser Lektion befinden sich 6 Karteikarten
5
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- Types of errors 3 by Tellis (2013) Type 1 error/go error:- failed innovation- innovation got a 'go' from the company but failed in the market- cost intensive error- overestimation- number of go errors is known- reasons: ...
- failure rates of new product launches all following information are depending on the company - between 70 (40) to 99% of product launches fail- 100% ideas, 1/3 prototype developments, 13% market launches, 6% successful products- 66% of product ...
- failure rates of R&D projects 7 - 60 ideas (that are evaluated concerning technical/financial feasibility and suitability)- 12 ideas (technically evaluated and market research analysis)- 6 potential products (that are further developed ...
- Changing context for innovation - quickening knowledge production (billions are spent each year in creation of new knowledge)- global distribution of knowledge production (a worldwide search for innovation opportunities is needed/necessary)- ...
- strategic key questions and associated typologies 10 On what should the innovation activity be focused?- Ansoff matrix (growth strategies)- "big bets" vs. "little bets" strategy (few big investments vs. many small investments) What extent of innovation ...
- WEITER Big bets vs. little bets strategy 11 idea:- answers question how innovation activities should be prioritized Big Bets/Blockbuster:- developed by Elberse (2013)- concept used by creative industry (publishers, film studios, TV stations)- ...