Business English (Subject) / Describing changes and relationships (Lesson)

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• between....and.... zwischen....und He was really successful between 2008 and 2010. 
• successful erfolgreich
• change Veränderung THere was an obvious change in the market. 
• contrast Gegensatz This fantasy film is boring in contrast to Avatar! 
• correalation Zusammenhang (zwischen Zahlen) We can see a direct correalation between marketing intensity and the sales figures.
• to decline / decrease / go down / drop abfallen Our sales have declined.
• diversify vervielfachen We want to diversify the number of products
• to double verdoppeln We could double our turnover from €5m to €10m.
• downward trend Abwärtstrend There was a downward trend in sales of video tapes after DVDs had been put on the market. 
• to fluctuate sich auf -und abbewegen Sales have fluctuated in recent months. 
• Advertisement
• from....to von....bis We planned to show this film in the cinemas from November to January. 
• to increase / fall by Steigerung J.P.'s sales increased by 7%
• to level off sich angleichen Pop started much higher than Rock, but with shares of 29% to 30% they have nearly levelled.

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