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Wirtschaftsenglisch (Subject) / 15.04. (Lesson)

15.04.

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  • Welche Einleitungsfragen kann man als Personaler in einem Vorstellungsgespräch stellen? - Are your Mrs Heinisch? - Will you come please? - Do sit down please?
  • Welche Fragen und Phrasen kann man als Personaler in einem Vorstellungsgespräch stellen? Gebe 7 Beispiele. - Can u tell us something about yourself, please? - Can u tell me ab one of ur weaknesses? - Why did you leave your last job? - Why did you apply for this job? - What do u know about the company? - What experience do you have in this kind of work? - Why should we hire u?
  • Welche Phrasen/Frage kann man als Personaler beim Ende eines Vorstellungsgesprächs benutzen? - Have u got any questions for me? - Well get into contact with u.
  • What is a company´s marketing plan? written document with the marketing methods, marketing activities, resources needed to achieve specified marketing objectives like an increase in sale
  • How do you develop a marketing plan? - Analysis - Objectives - Strategies - Tactics - Control
  • What is the competitor analysis? the competition in the marketplace und and the positioning = how they control the way the costumers see the products
  • What is the product/service analysis? what you sell and your Unique Selling Point = what distinguishes your productfrom others on the market
  • What are the Set Smart Objectives? - specific - measurable -> quantify your objectives - achievable -> goals to high to achieve - realistic -> do you have the resources to make it happen? - timed -> when will you achieve it?
  • Übersetze: etwas in Zahlen ausdrücken, etwas messen to quantify
  • Übersetze: das Herangehen, der Ansatz. approach
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  • What do you have to consider in your strategies in your marketing plan? - which market segment? - how will we target the segment? - how should we position within the segment?
  • Übersetze: Absatzsegment, Marktbereich market segment
  • Übersetze: Kunden gezielt ansprechen to target customers
  • What are the 4 Ps? - Product - Price - Place - Promotion
  • Übersetze: das Beschwerdeverfahren complaints procedure
  • Übersetze: die Abfindung. redundancy
  • Übersetze: der Mindestlohn minimum wage
  • How do you write a job offer letter? Company´s name Address Phone Number Date Recipient Name Address Phone Number Dear Laura, company´s name, extend the job, details about position and department what do they get if they accept the job, start date to what date do they need to response to the letter to whom will they report and who can they call if they got questions Sincerely, signature yor name Enclosures: CC
  • Übersetze: die Anlage (in einer E-Mail) enclosure
  • Übersetze: anbieten. to extend
  • Übersetze: Unterschrift. signature
  • What is objectives in the marketing plan?  marketing goals, set smart objectives
  • What is tactics in the marketing plan? including the 4 Ps