150

Theorie (Subject) / Modul 1.2 (Lesson)

This lesson was created by LaraMVor.

Learn lesson

back  |  next 3 / 3

• attitude scales multiple item questionnair to measure someone'S attitude
• bogus pipeline a fake lie-detector used to make people's answers more honest
• Facial Electromyography electronic instrument used to measure facial muscle activity
• implicit attitude an attitude you are nt aware of  Imlicit Association Test
• persuasion process by which attitudes are changed 
• sleeper effect after time, people remember message but forget the source 
• recency effect last presented information has more effect 
• subliminal persuasion without awareness
• inoculation hypothesis the idea that exposure to weak versions of a persuasive argument increases later resistance to that argument 
• cognitive dissonance theory the theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce 
• Advertisement
• insufficient justification a condition in which people freely perform an attitude-discrepant behavior without receiving large reward  1$
• insufficient deterrence a condition in which people refrain (avoid doing) from engagering in a deseriable activity, even when only mild punishment is threatend 
• impression-management theory people are only motivated to appear consistent to others
• conformity the tendency to change our perceptions, opinions, or behavior in ways that are constistent with group norms 
• autokinetic effect Sherif in darkness, a stationary point of light appears to move, sometimes erratically, in various directions
• informational influence influence that produces conformtiy when a person believes others are correct in their judgements  -> want to be right
• normative influence influence that produces conformity when a person fears the negative social consequences of appearing deviant  -> want to fit in 
• minority influence the process by which dissenters produce change within a group
• idipsyncrasy credits interpersonal credits that a person earns by following group norms 
• compliance changes in behavior that are elicit by direct requests 
• norm of reciprocity we treat others as they have treated us 
• foot in the door technique small request -> bigger request
• low balling ex.: salesperson -> cars
• door in the face technique huge request -> smaller request 
• that's not all technique "that's not all.. you will also get a free cupcake"
• obedience behavior change produced by the commands of authority 
• social impact theory influence depends on the strength, immediance, and number of source persons relative to target persons who absorb that pressure 
• stereotype belief or association that links a whole groep of people with certain traits or characteristics 
• prejudice negative feelings toward persons based on their membership in certain groups 
• discrimination behavior directed against persons because of their membership in a particular group
• Advertisement
• group two or more persons seen as realted through something
• modern racism a form of prejudice that surfaces in subtle ways when it is safe, socially acceptable, and easy to rationalize 
• implicit racism racism that operates unconsciously and unintentionally 
• ambivalent sexism a form of sexism characterized by attitudes about woman that reflect both negative, resentful beliefs and feelings and affectionate and chivalrous but potentially patronizing beliefs and feelings 
• superordinate goals a shared goal that can be achieved only through cooperation among individuals or groups
• realistic conflict theory theory that hostility between groups is caused by direct competition for limited resources 
• relative deprivation feelings of discontent aroused by the belief that one fares poorly compared with others  -> what matters is not the size ofthe house, but whether is it is bigger than the neighbor's house
• ingroup favoritism tendency to discriminate in favor oh ingroups over outgroups 
• social identity theory theory that people favor ingroups over outgroups in order to enhance their self-esteem 
• social dominance orientation desire to see one's ingroup as dominant over other groups and a willingness to adopt cultural values that facilitate oppression over other groups
• outgroup homogeneity effect tendency to assume that there is greater similarity among members of outgroups that among members of ingroups -> "blacks are all alike"
• illusory correlation an overestimate of the association between variables that are only slightly or notat all correlated  morelikely to remember link between someone who was recently released from mental institution and brutal murderer  -> two uncommon things together 
• social role theory tendency that small gender differences are magnified in peception by the contrasting social roles occupied by men and women 
• stereotype content model the relative status and competition between groups influence group stereotypes along the dimension of competence and warmth 
• subliminal presentation present something so quickly that person is not aware of it 
• stereotype threat the experience of concern about being evaluated based on negative stereotypes about one's group 
• contact hypothesis direct contact between hostile groups will reduce prejudice under certain conditions 
• actor observer bias making the behavior of others personla and own behavior situational
• self-serving bias succes: personla, failure: situational
• self-defensive bias make sure belief in a just world is still possible 

back  |  next 3 / 3