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Store Design (Subject) / Fragen 4-6 (Lesson)
Fragen 4-6
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- Scarcity principle If something is limited it seems to be more valuable, rare and desireable.
- Immediacy of store design It s direct
- Competetive advantage memorable unque hard to copy
- Which research is used to test experience concepts? Qualitative
- Most immersive type of experience? Escapist experiences
- The third place Is a place where people congregate and meet outside of their homes and away from their workplaces. Is a place where people are encouraged to communicate and relax.
- Sociopetal - Sociofugal Encourages communication - opposite
- Theming a store differentiates the store provides unique experiences
- Power aisles Large quantities of a small number of products --> Seems cheaper
- Cognitive age is __________________ lower than the biological. 12 years
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- Unfamiliar music leads to leaving earlier
- Buyers remorse can be reduced by reassuring the buyer after the purchase.
- Information that is easy to process leads to positive emotions