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Technologie und Innovationsmanagement (Subject) / user innovation framework (Lesson)

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• Matrix of product and process innovation 1. product innovation/outside the firm boundaries -> external product users (external users who come up with new product ideas) 2. product innovation/inside the firm boundaries -> internal product users (internal users who come up with new product ideas) 3. process innovation/outside the firm boundaries -> external process users (external users who come up with new process ideas) 4. process innovation/inside the firm boundaries -> internal process users (internal users who come up with new process ideas)
• Matrix of product and process innovation - external product users -> innovative output are new products -> Input to corporate product innovation process -> spawn of entrepreneurial activities -> examples: GoPro, dishwasher
• Matrix of product and process innovation - internal product users -> innovative output are new products -> idea generation at own discretion (nach eigenem Ermessen), diffusion by the firm -> Examples: fashion labels such as Mammut or Patagonia
• Matrix of product and process innovation - internal process users -> innovative output are new processes -> they are performing methods, procedures and techniques within the firm -> Adapting their work environment and come up with new or improved processes -> examples: Ford
• Matrix of product and process innovation - external process users -> innovative output are new processes -> users use products in unintended ways and come up with new functions, processes, practices and techniques -> example: Skateboard

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