2

Technologie und Innovationsmanagement (Subject) / embedded lead users (Lesson)

This lesson was created by Niiklas1997.

Learn lesson

This lesson is not released for learning.

back  |  next 1 / 1

• what do ELUs do? 1. Roots:-> provide need knowledge-> access to user networks-> credibility among users 2. effects inside the firm:-> innovative work behavior-> boundary spanning (Grenzüberschreitung) 3. effects outside the firm:-> customer orientation behavior-> propensity (Neigung) to adopt products-> opinion leadership
• What do ELUs not do? They are not essential: -> satisfied on the job-> being a good citizen of the firm-> an external representator of the firm Explanations: -> overload-> identity conflicts-> personality

back  |  next 1 / 1