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Technologie und Innovationsmanagement (Subject) / user-manufacturer innovators (Lesson)
- user business units - user-manufacturer innovators consist of a manufacturer unit and a customer unit, both of them are working together - the manufacturer unit addresses to customer units of competitors
- advantages and disadvantages of user-manufacturers Advantages: -> feedback and product ideas from user unit-> reputation and credibility from user unit-> amortization of development costs Disadvantages: -> increased competition for user units-> conflicts between user unit and customer unit-> conflict between manufacturer unit and customers