Technologie und Innovationsmanagement (Subject) / organizing technology management (Lesson)

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• technology development process "4 gate approach" - Discovery (Idea generation, experiments) -> Gate 1: Idea screen; strategic fit - Project Scoping (market recherche, patent check, look for alternatives) -> Gate 2: Go to technical assessment - Technical assessment (laboratory testing, proof of concept, commercialisation opportunities) -> Gate 3: Go to detailed investigation - Detailed Investigation (technical validation, detailed market, manufacturing and impact analysis) -> Gate 4: Application path gate - Enter NPD (New Product Development) process
• Which internal departments and functions are involved into the technology management? - Technology Marketing - Marketing/Sales - Development - Technology Intelligence and Scouting - Research
• Different Models of R&D Organisation - De-central model -> every business unit has its own R&D Department -> Advantage: optimal use of function specific knowledge -> Disadvantage: duplication of activities; negligence of long term, cross functional projects (negligence=Vernachlässigung)
• Different Models of R&D Organisation - central R&D -> there is one R&D Department for the whole company, its above the business units -> Advantage: high competence; imitation of long term, strategic projects -> Disadvantage: transfer problems at project implementation
• Different Models of R&D Organisation - R&D as a separate service unit -> R&D is an own business unit -> Advantage: clear responsibility for innovation; development for specific competence -> Disadvantage: No basis to build up a long term R&D platform
• internal structure of a R&D Department -> it depends on the way of specialization 1. Phase-oriented specialization (e.g.: fundamental research, applied research, development) 2. discipline-oriented specialization (e.g.: mechanics, physics, electronics ...) 3. project specialization (e.g.: project 1. project 2...) 4. object specialization (e.g.: End product 1, End product 2...)
• the tasks of a gatekeeper A gatekeeper is somebody, who maintains strong contacts to external domains and to internal colleagues as well. The filter and channel information for their company and are able to analyse the differences between outsiders and their colleagues. - information supply: search for technical information; funneling, assessment, consolidation and storage of information (funneling=kanalisieren; assessment=Bewertung; consolidation=Zusammenfassung; storage=Aufbewahrung) - information diffusion: selection of technical information; translation, preparation, interpretation and dissemination (Verbreitung) of information - indirect: help to develop personal contact to external information partners

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