Technologie und Innovationsmanagement (Subject) / Technological change (Lesson)
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- competitive advantages due to economics Economics of... ...scale: learning curve effects, degression effects due to higher capacities ...scope: technologies can be used for different applications, customer benefit due to greater product diversity ...quality: reliability/durability; Design/performance ...relationships: R&D partners, customers ...time: development speed, speed to market
- impact of technologial innovations on corporates competences technological innovations can either enhance a corporates competences or destroy them. => technology evolves through periods of incremental change punctuated by technological break throughs that either enhance or destroy a corporates competences. Examples: -> competence destroying product innovation: steam -> diesel locomotives-> competence destroying process innovation: natural -> mechanical ice -> competence enhancing product innovation: nonreturnable bottles -> returnable bottles-> competence enhancing process innovation: gob feeder (glass containers)