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Technologie und Innovationsmanagement (Subject) / 4. Innovation Culture (Lesson)
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- What is organizational Culture? "The pattern of basic assumptions that a group has invented, discovered or developed to cope with its problems of external adoption or internal integration, that has worked well and are taught to new members as the way to perceive, think, feel and behave Aggregation of values, norms, beliefs and attitudes in a company
- What is climate? Perceptions of the events, practices, and procedures and the kinds of behavior that are rewarded, supported, and expected in a setting Shared perception of the working environment Climate can be changed much more easily than culture
- Organizational culture is manifested in different levels. Can you name them? Artifacts/Symbols/Signs Norms and Standards Basic assumptions = world view of the companies: about truth and time, environment, nature of mankind, nature of human relationships
- Schein defines three different levels of corporate culture. Name them. Artefacts and Creations: visible but often not decipherable Espoused Values & Norms: greater level of awareness Basic Assumptions: Taken for granted, invisible, preconscious The deeper rooted, the less visible, and the more difficult to influence
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