Technologie und Innovationsmanagement (Subject) / 2.Innovation System (Lesson)

Innovation Management/Success/System Elements

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• Name the 6 Conflicts in Innovation Management 1) Innovative companies are (on average) more profitable - but at the same time, most innovation projects fail 2)Innovation is the biggest internal growth driver - but at the same time, it is the biggest risk for realised growth 3)Successful innovations are commercially attractive, but very few inventors profit commercially from their inventions 4)Product development costs are rising - but Product lifecycles are becoming shorter 5)Innovation is an enabler for success, but Past success is a major barrier to innovation and thus to future success 6)Without innovation initiatives there is no innovation - but too many innovation projects clog the innovation pipeline
• What are the core statements of Innovation Management regarding managing, standard instruments and so on Managing innovative tasks and decisions is fundamentally different from management of routine tasks Standard instruments and management techniques for routine tasks and decisions of medium complexity fail in the face of innovative decisions Appropriate awareness and assessment of the innovative content of a decision (i.e., degree of innovativeness) is a prerequisite of successful innovation management
• What are the 4 Challenges of Innovation Management Innovation Barriers Unclear Goals/ Uncertainty Cooperative Leadership Building Networks and Markets
• Describe the Challange of Innovation Barriers (3 Points) Prevention, delay or termination of innovations due to resistance of people, who feel threatened or shun the risk, personal responsibility, or additional work Adoption barriers from customers, who don't see the value or have to change their behaviour Innovation-stifling laws, regulations, and institutions
• Decribe the Innovation Barrier of unclear goals and uncertainty (4 points) Results are unclear und uncertain; goals are not given and have to be developed often new technolgies and problem solutions need to be discovered New markets, target groups and need fulfilment have to be discovered and defined Strategies and reactions of competitors need to be taken into account
• Describe the challange of cooperative Leadership A multitude of persons from different functions/levels within an organization and from different organizations are involved in the process - they need to be coordinated, motivated, and supported Leadership rests on different types of power bases than in traditional management; inspiring and participative types are more effective
• Explain the challange of builing Networks and Markets Companies need to invest in the creation of new relationships, new networks, and newly emerging markets Customers need to be convinced of the advantages of the new solutions, because they compete with established well engraved solutions
• What is the first task of Innovation Management? And what are the 4 Dimensions ? Adequate assessment of innovativeness is the first task of InnovationManagement. Perceived opportunities vs True opportunities True risk vs Perceieved risk
• Why are Innovation foresight activities difficult? Short-term developments are often over-estimated and long-term developments are often under-estimated
• What underestimation Bias do you know?(4) Radical innovations are perceived as non-innovative the decision-making process is delayed or never starts Development projects may be terminated too early or may not receive enough attention Wasted opportunities: competitiveness dwindles, cost savings or additional profits are not realized
• What are Overestimation Bias? (3) Gimmicks are perceived as innovative Waste of time and money on top management or expert decisions. Resources are used to solve a problem that could have been solved by conventional means Negative consequences for decision-making culture: The inflationary use of the word "innovation" implies that advocates of less significant problems demand more attention than the deserve
• Innovation Management is simultaneously ... ...an institution and a function
• What are the institutional/ formal Aspects of innovation management? (5) Who is responsible for managing innovations? What competencies must decision-makers have? How is the cooperation between project and line management organized? Which rules apply in case of conflict? Who reports to whom, on which topics, how and when?
• What are the functional (Activities) Aspects of innovation management? Define strategies Formulate goals Decide on programs, projects, people and resources Influence information flows Create a culture of respect, openness, cooperation, trust, and commitment among participants and stakeholders Motivate stakeholders to work for innovative decisions
• What is the definition of Innovation Management? Innovation Management is the deliberate organization and coordination of the corporate innovation system, i.e. not only of single innovation processes but also the institution (the strategy, structure, culture and actors) in which these processes occur.
• What is the definition of Technology Management? Technology management incorporates the analysis, planning, processing and control of decisions and actions in order to build and develop technological capabilities of companies
• What is Innovation Management in a broader sense? Technology Management Innovation Management Diffusion Process Management
• What is Innovation Management inthe narrow sense? First-time introduction of new products or production processes, possibly with organizational measures
• What does the corporate Innovation System consist of and what does it do? It supports the innovation processes It consists of: Strategy, Organisation, Culture
• What are the three evaluation areas of innovation success? Micro level (Project), Semi micro level ("project family"), Macro level (summary of several projects): Company (Program, portfolio), Industry sector, Nation
• What are the evaluation dimensions and evaluation criteria of innovations? (3) Technological Effects/benefits Economic Effects/benefits Other Effects/benefits direct and indirect Effects
• What two traditional models of the innovation process do you know? Technology Push Market Pull
• Technology Push Product or process innovations are based on technological capabilities and resources Radical technological developments are possible due to the strong focus on research (Breakthrough Innovations)
• What is market pull? product or process innovations are based on the current or future customer needs rather product or process improvements and incremental changes (product maintenance)
• What does the interactive model do? It combines technology push with market pull The innovation process can be understood as a complex sequence of (non-linear) communication channels through which knowledge is transferred
• What are the 3 phases of the generic innovation process? Front end, development, market introduction
• What are the requirements and challenges of the front end? Knowledge of new technologies end new needs Stimulation of new thoughts and ideas, creativity Communication and networking Selecting and supporting promising concepts
• What are the requirements and challanges of the development phase? Focused, target-oriented projects knowledge of potential customers and their needs knowledge of feasible technologies coordination of activities, resources, employees, planning, control, communication and management
• What are the requirements and challanges of the market introduction? (5) Qualification, durability assurance cost management of human resources marketing, sales services competition
• What is the focus of the front end phase? creativity and divergent thinking search in internal and external environment generate ideas and concepts strictly select valuable ideas and concepts
• What is the focus of the development phase? uncertainty reduction and convergent thinking step-wise reduction of uncertainty cross-functional team work& project management Experimentation and problem solving Customer integration/Co-Development
• What is the focus of the market introduction phase? accelerating adoption market testing and feedback transfer to serial/mass production Adoption and diffusion knowledge transfer and follow-up innovation
• What are goals of the Strategy? (3) Clear innovation strategy that is derived from business strategy understanding technology trends and future customer needs balance incremental and radical innovation
• Name the 4 things that Organisations do to manage and support the innovation process Governance (Rules. Roles, Processes) Design for Ambidexterity Stage-Gate Systems Portfolio Management Systems
• Name the 3 things that culture does for the innovation process Autonomy and Freedom for innovative ideas Failure-tolerant innovation climate Support of promoters and Champions

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