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Marketing (Subject) / Kapitel1 (Lesson)

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• 8 demand states Negative Latent Irregular Nonexistent Declining  Unwholesome Full  Overfull
• Structure of flows in a modern exchange economy s. Word Begriffe: Resource markets, consumer markets, intermediary markets, manufacturer markets influence each other and influence government markets
• A simple marketing system Industry (a collection of sellers) ----------- Communication -----> Market (a collection of buyers)                                                ----------- Goods/services ----->                                                 <---------- Money----------------                                                <---------- Information ---------
• Key customer markets - Consumer markets - Business markets - global markets - nonprofit & governmental markets
• Core marketing concepts - Needs: the basic human requirements such as for air, food, water, clothing, and shelter - wants: specific objects that might satisfy the need - demands: wants for specific products backed by an ability to pay
• Types of needs stated, real, unstated, delight, secret

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