Englisch Vokabeln (Subject) / Wirtschaftsvokabeln (Lesson)
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Englisch Prüfung
This lesson was created by Mariesleo.
- Stückpreis unit price
- Umsatzsteuer, Mehrwertsteuer value added tax
- Preis-Leistungs-Verhältnis value-for-money
- Lager, Lagerhalle warehouse
- WOhlstand wealth
- Werbung advertisement
- Werbekampagne advertising campaign
- Werbetext advertising copy
- Anreiz appeal
- Werbebanner banner ad
- Benchmarketing benchmarking
- Vorurteil bias
- Werbetafel billboard
- Marke brand
- Markenimage brand image
- Markenloyalität brand loyalty
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- Markentransfer brand stretching using an established brand name on new products, in order to increase sales
- Buzz-Marketing buzz marketing creating interest in a new product by persuading interestes users or websites to pass on the message about it to other people or websites
- einprägsam catchy
- Behauptung, Anspruch claim
- Kunde, Autraggeber client
- kommerziell cimmercial
- Wettbewerb competition
- Wettbewerbsvorteil competitive advantage
- Wettbewerber competitor
- Konsument consumer
- Verbrauchsgüter consumer durable
- Werbetexter Copywriter
- Kunde customer
- Kundenbefragung customer survey
- Nachfrage demand
- Sekundärforschung desk research
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- Differenzierung differentation
- Direktwerbung direct mail
- verfügbares EInkommen disposable income
- für den Massenmarkt downmarket
- Endkunde end user
- Vermerk, Bestätigung endorsement
- schnelllebige Konsumgüter fast-moving consumer goods (FMCG) goods that have a short shelf life, and are sold quickly and at relatively low cost. Some FMCG are perishable (fruit) and others are high turnover (soft drinks).
- Besonderheit, Leistungsmerkmal, Funktion feature
- Feldforschung field research
- Erkenntnisse, Ergebnisse findings
- Reinfall, Flopp flop
- Fokusgruppe, Schwerpunktgruppe focus group a small group of people who are asked, in market research, to discuss or give teir opinions about a new product or advertisement (=/= target group)
- Marktlücke gap in the market
- Spielerei gimmick
- Werbegeschenk giveaway
- Hype hype
- Werbemelodie jingle
- Dumpingspreise, Ausverkaufspreise knock-down prices
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