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english grammar (Subject) / written business communication (Lesson)

Heft 1

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  • cultural patterns (3) 1. high and low context cultureslow context: Explicit (USA): Want to say 100 things, say 150America, Canada, Western Europeclear, specific, unambiguous. Rely on the spoken on written, not on the relationship high context: Implicit (China): Want to say 100 things, say 70 + nonverbal cues (CONTEXT)East Asian, Southern American, Southern Mediterranean, Arab Countries (common values and assumptions) 2. collaborative and individual culturesteam/group vs me 3. polychronic and monochronic culturesmonochronic: time is linear, in a certain time things will be accomplished, agendas and watches, time is the day's driver. Most of the business worldpolychronic: time is flexible. Important is the very moment. Dinner can be long. relationship-based
  • planning your writing type of business correspondence(purpose of writing, possible audience, type of writing) identifying your audience (formal or informal style?) confidentiality (is it confidential, can I send this as an email?)
  • effective business correspondence (8)!!! 1. address a person whenever possible (not department or title) 2. open with an informative subject line or opening sentence 3. stress benefits to the reader 4. use you in positive situations, but avoid it in bad situations 5. assume a team approach (we offer our customers ... ) 6. lists, paragraphs, headings, bullit boints for easy reading 7. avoid business jargon 8. timely, but never send in anger
  • formal vs informal writing (6) job specific vocabulary/complex sentences vs general voc and short, simple sentences structured and detailed vs. loosely structured no contractions, personal pronouns usually 3rd  person vs. contractions, all pronouns domain-specific conventions vs. discussion like use some passive voice vs. uses active voice audience likely external vs. audience can be internal
  • informal greeting (one person / more persons) Dear... Hi... Hello... Hi everyone... hello everyone... hi everybody...
  • informal closing (one person / more persons) cheers... yours... see you soon... regards... best to all...
  • formal greeting (one person / more persons) Dear... Dear all... Dear coworkers... Dear colleagues
  • formal closing (one person / more persons) Best regards... kind regards... sincerely...
  • the 4 C's Clarity:not vagueThings are not efficient - vague: what is not efficient?? Conciseness:not wordy eg Thank you for your interest, instead of e long sentence Completeness:Does your answer really address the question asked?So why are you leaving your current job - I had enoughThis is clear and concise but not complete. It's too vague Correctness:timing, delivery, and precisioneg what would you do with cultural problems? strict rules and guidelines - badly timed!
  • Dateline written and numbers USA GB International USA: March 4, 2018 (3/4/2018) GB:4 March 2018 or 4th March 2018 (04/03/2018) YYYY-MM-DD 2018-03-04
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  • salutation letter USA Dear Mr. Smith, Dear John, Dear Sir or Madam,      NOT LADIES AND GENTLEMEN
  • salutation letter USA Dear Mr. Smith: (colon in a business letter) Dear John, Dear Sir or Madam,      NOT LADIES AND GENTLEMEN
  • using quotation marks USA:double quotation marks, commas and periods inside GB:single quotation marks, 
  • Comma rules (13) 1. a list of series, but not when only twoWe chopped, sliced, and cooked the vegetablesWe were prepared to play and to win 2. Need to separate an introductory phraseWhile driving, he glanced in the mirror to check behind him 3. setting apart a transitional expressionHe warned, however, that the test could be difficult 4. setting apart a parenthetical word or phraseThe child, although small, is strong and healthy. 5. setting apart an appositive (they rename or describe sth in a different way)The car, a Mercedes, sped along the highway. 6. setting apart a non-restrictive clause (provides more information, but is not important to the meaning of the sentence)The cookies, baked to a crisp and sprinkled with sugar, tasted good. 7. separating two clauses, having a single subject, that are connected by "fanboys".= for, and, nor, but, or, yet, sodoes not apply if each of the clauses has a different subjectThey went to buy pizza, but came back with ice cream (same subject)They went to get pizza but the store was closed (different subject) 8. Separate an independent clause from a dependent clause (needs the independent clause to make sense)When the bell rang (dependent), the students all rushed to their classrooms. 9. Separating the day from the year, and also after the year, but not when any part of the date is omitted (ausgelassen)On December 19, 2000, there was a huge fire in our town.The boy was born in December 2000. 10. Separating city from a stateMy aunt lives in Redwood City, California. 11. Using a name or title that directly addresses a personWill you, John, take this woman to your lawfully wedded wife? 12. Separating an adjective with "ly" from other adjectivesThey were a couple of lonely, troubled misfits 13. where there are two adjectives where the word and can be used between themPercy grew up to be a rugged, handsome man.
  • capitalization (4) 1. personal pronoun I 2. first word of a sentence, including after a salutation 3. proper Names of people, places and things 4. names of the month, days of the week and holidays
  • good paragraphs one main idea per paragraph state the idea clearly in the top sentence and then relate the other sentences to the top sentence
  • basic business letter body greeting 1st paragraph:- opening sentence introducing your purpose- supporting sentence- supporting sentence 2nd paragraph:- transition sentence to develop your purpose- supporting sentence- supporting sentence 3rd paragraph:- restatement of the main idea, not word for word- general statement- general statement and request for further contact closing
  • written communication: the new normal - fast-paced time: clear and concise - take the time required to establish and maintain rapport - accentuate the benefits  - what kind of message would you want to receive?   Shift from I or we to YOU! replace Before we can pay your invoice, we have to update your customer information in our systemwithPlease fill out the attached form and return it to us to speed payment your invoice
  • e-mail etiquette 1.) To: correct name and address 2.) From: signature at the bottom, your (and your company's) name or other contact info 3.) CC: Only to those who really need one 4.) BCC: Confidential copy 5.) Re: Make subject meaningful - change the subject line in lengthy conversations 6.) Attachement: Don't forget, attach it before you write the email! 7.) Salutation: Must be - personal touch and sign of respect 8.) Priority: Use the flag only of necessairy 9.) Identify or introduce yourself, if they might not know you 10.) Keep it short and simple (KISS) increases the chance that they read it! 11.) add background info if necessairy 12.) speed and simplicity. respond quickly and easy 13.) be patient awaiting a respond 14.) Proper grammar, spelling and punctuation 15.) write short sentences and spaced between paragraphs to increase readability 16.) Don't use jargon or slang 17.) 18.) do not assume it's confidential 19.) don't end abruptly - summarize line at the end 20.) check - Is your message clear and unambiguous? 
  • memorandum (memo) outline HeadingDate: August 8, 2018 (full date)To: Josef Master (present them in parallel fashion and use full names, personal)From: Aline GrindsSubject: Precise, Concise, and Rememberable (Make it memorable) BodyOpening: Builds on the subject line and usually states your main pointif persuasive or bad news the main point can be build up instead of stating it firstMiddle: Supporting details and discussion. Use listings for readability!Closing: Focuses on outcomes, responses, and action common in-house messages that help get work donethey are short and sweet, both concise and reader-friendly
  • business letter precise and clear, not confusing or distracting and hard to read or understand letterheadOffice (no name)Streetstate and countryDate Name, Titlelonger than two words then title below: General managerAdress Dear Mr. Brown: Opening: Introduce the topicMiddle: Explain and supply detailsClose: Identify the action needed and who is responsible for that action good or neutral news: State your main point early and expand upon in (main point - details)bad news or persuasive message: build up to the main point (background - main point)
  • How to write a business letter/memorandum (4 steps) prewrite:purposeaudience (information needs)gather informationlist of the main pointsarrange logical order draft:draft your letter from that listOpening: introduceMiddle: supply detailsClose: identify the action that should be taken revise:read the letterconsider how the reader understands itcheck details and logicconsider a (professional) tone refine:read one more timeprecise meaning (no ambiguous wording)accurate spelling (especially names)correct grammar, punctuation, and mechanicstake a look at the overall design
  • business email 4 tips + language tips (3) 1. Use first names (usually)    It's polite. Surname creates distance 2. Don't leave a blank "hello"    It seems rude. But it's ok to write without anything 3. Keep it short    People are busy! Don't say how are you. Say 'I hope you're fine' 4. Short and clear subject line - taste of what to expect    "Job application, senior manager with 5 years of experience"    "This new app will turn the property market on it's head" 5. Remove the word very!!! It enhances the text!!! 6. Avoid the passive voice use the active voice    easier to read, sounds more confident, persuasive and friendly    We scheduled the meeting, instead of the meeting has been scheduled 7. Use positive language    Instead of "don't hesitate to contact us if you have any questions"                     (subconscious message = don't bother me)    Do let me know if you have any questions