Marketing (Fach) / Marketing Planning - Analysis (Lektion)
Vorderseite
relationship with customers
2 approaches
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relationship approach
- exchange relationship= buyer and seller are partnersmutual orientation towards each other
- mutual dependency and interaction
network approach
- relationships are interconnected
- markets can be analyzed and described as one or more networks
marketing should start at the relationship leveltreat customers as valued partners to establish their needs and develop their loyalty
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