Marketing (Fach) / Marketing Planning - Analysis (Lektion)
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relationships with suppliers
high-involvement
low-involvement
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low-involvement
- playoff suppliers against each other
- change to cheaper/better supplier
- loose ties
- = arm's length management (only necessary info for order and delivery)
high-involvement
- + efficiency & effectiveness by deep and trustful relationships
- reduce long-term costs
- reduce lead times in product development
- reduce total costs in R&D
- = collaborative management
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