Marketing (Fach) / Marketing Planning - Analysis (Lektion)
1. economies of scalemore efficiently or differently in volumecheaper and better quality (less waste), raw materials etc.
2. learning and experience curveincreased efficiency+ experience - costsBoston Consulting Group - surveyeach time experience doubled - (-)15-20% of costs
3. outsourcingeg labor to third-world countries
4. linkages and Interrelationshipsexternal: Just in Time manufacturing and supplyingsafe money - but higher switching costsinternal: Interrelations with other SBUs - share experiences + economies of scale
5. timingfirst movers often profit from prime location, cheap material, technological leadershipsecond movers often profit from exploiting newer technology
6. location and governmental factorslocation: distribution, assembly, material & energy costsgovernment regulations (constraints or grants and interest-free loans)
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