Channel Management (Fach) / 04 - Channel Structure (Lektion)
Vorderseite How channel members perceive intensive distribution?
- downstream channel members would prefere exclusive inventory/distribution, intensive distribution works in the other direction
- price competitioin increases ("intrabrand competition")
- manufactures desirable intrabrand price competition
- retailer lost margin, because the competition with other retailers result in lower prices
- if the problem get not solved, channel members will reconsider their brand support
Diese Karteikarte wurde von hannemac erstellt.