Die SWOT-Analyse brücksichtigt interne und externe Faktoren. Sie ist auf unterschiedliche Bereiche, wie z.B Gesamtunternehmen, Geschäftsbereiche, Produktinnovation anwendbar.ABBILDUNG

internal factors: strengths : - what are the product advanrages -what does it do well?-what do other people see as its strengths?Weaknesses:- what could be improves?- what could be avoided?

external Factors: opportunities:- where are the good opportunitoes facing the product?threats: - what obstacles dles the product face?-is changing technology threatening the positiom odf the produkt?-is there bad dept or cash-flow problems by customers or suppliers?