Strategic Management (Fach) / Basic Models of Strategy development (10 Schools) (Lektion)
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9. The Enviromental School
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Approach:
- strategy as a response to the challenges imposed by the external enviroment
- enviroment is an actor, not a factor
Basis:
- Biology
Contributions:
- enviroment as an central role
- differentiated view on generic success strategies
Limitaions:
- dimensions of the enviroment are often unclear
- no real strategic choice for companys
- unrealistic
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