Strategic Management (Fach) / Basic Models of Strategy development (10 Schools) (Lektion)
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8. The Cultural School
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Approach:
- involving various groups and depratrments within the company
- strategy formation as collective an cooperative process
- strategy reflects corporate culture
Basis:
- Anthropology
Contributions:
- explains the role of social processes, beliefs and values in decision making and strategy formation
- explains resistance to strategic change
Limitations:
- unclear
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