Strategic Management (Fach) / Turbulence Analysis (Lektion)
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Approach of turbulence Analysis
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1. Determine the future turbulece level of the external enviroment in 4 Steps:
- complexity of enviroment
- visibility of future
- rapidity of change
- familarity of events
2. Determine an actual internal ressource profile
Result: actual internal turbulence charactaristics (Stable/ Preserving, react on change and follow, etc...)
3. Determine the GAP between future external and actual internal turbulence
4. management task: match the internal dynamic with the external dynamic for optimum future performance
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