Succesfull behavior of a firm ist determined by the turbulence level of the external enviroment

Succesfull companies match their strtegy and capability with the turbulence level of the enviroment

A firms performance level is optimum, when three conditions are met:

1. Aggressinveness of the firms strategic behavior matches the enviromental turbulence
2. Responiveness of the firms capabibity matches the aggressiveness of it's strategy
3. The components of the firms capability must be supportive of one other

Matching of external and internal turbulence levels for optimum performance