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strategic marketing (Fach) / International Marketing and sales management (Lektion)
- Differences between standardization and adaption standarization reflects that the same product/ strategy/ service etc. is used in any market, whereas adaption focuses on customization in every market, so that the locals are also interested in the specific product
- What is the international product mix decision? determines the length and breadth of the product mix (product portfolio)
- What has to be considered in the price strategy? always depending if domestic or global if global different currency, laws etc have to be considered
- What is the difference between price ceiling and price floor? both artifical prices by the goverment, ceiling is the maximum price a seller is allowed to get, whereas the price floor is the minimum price a seller gets
- What is a pull and push promotion strategy? the pull strategy refers to activites which aim to presell products, so that demand is created a push strategy refers to activities aimed to promote the product to resellers, assisting sale
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