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strategic marketing (Fach) / Choice of entry mode (Lektion)
- What are the three different entry modes+examples export modes (indirect, direct or cooperative export) intermediate modes (licensing, franchising, joint venture) hierachical modes (sales and production subsidary, region center, domestic based own sales force)
- characteristics of indirect, direct export indirect: for firms with imited international experience-> export buying agent for example direct: manufacturer sells directly to an importer
- whats important in an intermediary? name three knowledge overall expierence physical facilities
- Advantages of a production in a foreign country (3) foreign production costs are low goverment prefers national suppliers tariffs can prevent entry of an exporter's products
- name 2 motives for licensing out product is at the end of it lifecycle in an industrial country licensor has not enough capital to go oversea
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