strategic marketing (Fach) / Internationalization (Lektion)
In dieser Lektion befinden sich 5 Karteikarten
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Diese Lektion wurde von kennyflorian erstellt.
- What is global business? it means that companies of all sizes in various industries from many countries are actively competing in the world market business are pretty much forced to go global due to the globalization
- What are three differences between the global and the domestic market? in MD Markets customers are very similar, whereas customers are very different in global markets in MD Strategies are locally based, whereas strategies are in GM in a global or regional scope in MD competition takes place locally, whereas competition in GM is globally
- What are the five drivers of internationalization? Market drivers such as global customers Competition Driver such as if a competitors goes into a firms domestic market Cost drivers such as economies of scale and scope Technology Drivers Goverment variables as drivers
- What are differences between a proactive and a reactive motive for internationalization? Proactive assumes market reaction (assumption economies of scale, or profit and growth goals) reactive response to a market such as tp overproduction or competitive pressure
- Name 3 barriers to internationalization Lack of productive capacity cost escalation lack of capital