4

Chanel (Fach) / Nr. 9 (Lektion)

Diese Lektion wurde von fischer123 erstellt.

Lektion lernen

zurück  |  weiter 1 / 1

• Multichannel Customer -more channel --> more convenience Firm profit potential -some channels are lower cost -incremental revenue -risk reduction -efficiency dealing with information request  
• benefits of adding channel more channels--> exposes to more shopping --> volume self selection on basis of high utility-->usage of multiple channels/buy more
• Drivers of channel choice -Individual differences -service outputs -situational factors -marketing
• Consumer decision making process search--> evaluate--> transact

zurück  |  weiter 1 / 1