Chanel (Fach) / 7 Channel conflict (Lektion)
In dieser Lektion befinden sich 8 Karteikarten
Nr.7
Diese Lektion wurde von fischer123 erstellt.
- c Def + Examples Channel Conflict is behaviour of one channel member that is in opposition to its channel counterpart. It is opponent centered and direct, in which the goal is sought is controlled by the counterpart. e.g. Levis e-commerce
- Channel conflict two typical patterns Vertical conflict -Manufacturer vs. distributor Horizontal: sales canibilization, margin dilution, customer diversion -direct sales force vs distributor - third party distribution channel vs another -intra channel competition
- Types of conflicts -Latent -Perceived -Felt/affective -Manifest
- Sources of conflict - Competing goals -Perceptual differences -Expectational difference -Communication difficulties -Clashes over domains -Cultural differencies
- Dimensions of Culture - Power distance - Individualism/Collectivism -Masculinity/femininity -Uncertainity avoidance -Long/short term orientation
- Effects of dysfunctional conflict -Decrease of trust -Decrease of satisfaction -Disagreement -Frustration
- Conflict Resolution Grid Accomodation Collaboration Competition/Agression Avoidance Compromise x=Cooperativeness y= Assertiveness
- Measuring Channel Conflict Level of Conflict= importance x frequency x intensity)