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Business English (Fach) / Word Partnerships (Lektion)
Word Partnerships
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Diese Lektion ist leider nicht zum lernen freigegeben.
- corporate corporate governance: the way a company is managed for its owners corporate liability: determines the extent to which a company can be liable for the acts and omissions of the natural persons it employs. corporate identity: is the manner in which a company presents themselves to the public, such as customers and investors as well as employees. corporate design: is the official graphical design of the logo and name of a company used on letterheads, envelopes, forms, folders, brochures, etc. corporate crime: refers to crimes committed either by a corporation or by individuals acting on behalf of a corporation.
- product product differentiation: making a product appear to be different from similar products offered by sellers, for example by product differences, advertising, packaging etc. product features: Product features are the attributes or characteristics of a product, such as size, shape, quality, price, reliability etc. product mix/ range: all the different products, brands and items that a company sells product line: A product line is a group of related products manufactured by a single company. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. product life cycle: is the cycle through which every product goes through from introduction to growth to maturity to eventual decline.
- advertising advertising agency: companies that design advertising for clients advertising campaign: the advertising of a particular product or service during a particular period of time advertising strategy: is a plan to reach and persuade a customer to buy a product or a service. word-of- mouth advertising: free advertising, when satisfied costumers recommend products to their friends
- market market opportunities: possibilties of filling unsatisfied needs in sectors in which a company can profitably produce goods or services market penetration: is the strategy of setting a low price to try to sell a large volume and increase market share market segmentation: dividing a market into distinct groups of buyers who have different requirements or buying habits market share: is the sales of a company expressed as a percentage of total sales in a given market market skimming: is the strategy of setting a high price for a new product, to make maximum revenue before competing products appear on the market.
- marketing Ambush marketing: is the practice by which companies find ways promoting their products at sporting events that allows them to avoid paying sponsorhip fees.This usually involves giving out freebies such as clothing, food or beverages and may give the ambushing company an advantage over the official sponsor. Guerrilla marketing: is a promotional strategy, which involves carrying out unconventional activities on a very low budget.The target audience is often unaware that they have been marketed to. Viral marketing: the effort of companies trying to get consumers to forward an online marketing message to other people is called viral marketing
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