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Marketing (Fach) / Marketing (Lektion)
Marketing
Diese Lektion wurde von Rolao erstellt.
Diese Lektion ist leider nicht zum lernen freigegeben.
- Categorial variables Are not measured on a continous numerical scale ex. gender, social status...
- OBSERVATION A response from a respondent
- Inferential Statistics Involves using what we know to make interferences (predictions) about what we don't know
- VARIABLE Topic / phenomena / factors you are interested in ex. price, place, promotion...
- Continous variables always measured in numbers and on a continous scale ex. price, distance...
- Descriptive Statistics a set of methods used to describe data and their characteristics
- SAMPLE The 'container' full of responses
- CASE Single respondent of a sample
- ATTRIBUTE Allows to express different manifestations of variables ex. 15000 - 19000 , 20000 - 24000
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