10
TIM (Fach) / Business Model (Lektion)
- 1. Costumer Segments Coustumers comprises the heart of every business model. For whom are we creating value? Who are our most important costumers?
- 2. Value proposition Value proposition is the reason why costumers turn to one company over another. What value do we deliver to the customer? Which one the costumers problems are we helping to solve? What bundles of products and services are the offering to each costumer segment?
- 3. Distribution channels Communication, distrubution and sales channels comprise a company`s interface with costumers. Throuch which channels do our costumer segments want to be reached? How are we reaching them now? How are our channels integrated? Which ones work best? which ones are most cost-efficient? How are we integrating them costumer routines?
- 4. Costumer relationship A company should clarify the type of relationship it wants to establish with each costumer segment. What type of relationship does each of our costumer segments expect us to establish and maintain with them? Which ones have we establish? How costly are they? How are they integrated with the rest of the business model?
- 5. Revenue Streams A business model can involve 2 types of renvenue streams: Transaction revenues resulting from one time customers paymant and recurrsing revenues from ongoing payments. For what values are costumers realy willing to pay? For what do the currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream cuntribut to overall revenues?
- 6. Key resources The key resources allow an enterprise to create and offer a value proposition reach markets, maintain relationships with costumer segments and earn revenues. Different ones are needed depending on the business model. What key resources do our value proposition require? What key resources are required by distribution channels, costumer relationships, revenue streams?
- 7. Key activities The key activities are the most important actions a company has to take to operate successfully. What key activites do our value proposition require? What ones do our distirbution channels, costumer relationship, revenue stream?
- 8. Key partnerships Partnerships are becoming a cornerstone of many business models. They are created to optimize the model, reduces risks or acquire resources. Who are our partners? Who are our key suppliers? Which key resource are we acquiring from partners? Which key activities do our partners perform?
- 8. Key partnerships Partnerships are becoming a cornerstone of many business models. They are created to optimize the model, reduces risks or acquire resources. Who are our partners? Who are our key suppliers? Which key resource are we acquiring from partners? Which key activities do our partners perform?
- 9. Cost structure The most important cost incurred whil working under a particular business model.Naturally cost should be minimized. What are the most important cost inherent in our business model? Which key resources/acitivities are most expensive?
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