CM (Fach) / Guest lecture Goertz (Lektion)
In dieser Lektion befinden sich 5 Karteikarten
Channel
Diese Lektion wurde von Spellex erstellt.
- Who's in the driver's seat of multichannel retailing? The customer - Companies are just reacting to the customer behaviour, who take multichannel retailing for granted
- Name possible examples what customers use the internet for prior to their purchase! Gaining information Compare prices To actually purchase To find inspiration
- Name reasons not to buy-online! No opportunity to try out the desired product Waiting time before the product is delivered (compared to taking it right away when purchased in a store) No personal consultation Delivery time Payment methods Lesser breadth of assortment Security issues Store or retailer in the vicinity
- What is fully synchronized communication? The same content concerning message, timing and design
- What characteristics do Görtz show in their "One" philosophy? "Long tail" beats "special online selection" Almost all Gört, Görtz 17 and Görtz Shoes products are available online Identical pricing Online as a test platform for new assortments (I.e. starting a campaign online to get an overview for the stores of the demand of the new products) Shop-in-Shop modules with top brands in all channels (i.e. BOSS having a big department in a Görtz store) Same "look & feel" across all channels