CM (Fach) / Guest lecture AirLearn (Lektion)
In dieser Lektion befinden sich 7 Karteikarten
Channel
Diese Lektion wurde von Spellex erstellt.
- What are airlines trying to achieve? Efficiency, in a business with few other controllable expenses and where managerial latitude(Breite) is greatly reduced Maximize revenue To be responsive to changing customer wants and needs
- How do they try to maximize revenue? Attract different business segments: - "managed" business travelers - price conscious leisure(Freizeit) travelers - amorphous (formlos) "unmanaged" travler - market niches Provide a platform for unbundling the product and selling related services Monetize advances in inventory management : - Take full advantage of increasingly capable systems - More opportunities to sell "distressed inventory"
- Why is it hard to match supply and demand in the airline business? Demand varies temporally, by time of day, day of week and season Product is perishable When demand declines, airlines cannot remove costs quickly enough or proportional to the decrease Low barriers to entry
- Name issues and difficulties airlines have to face Profit margins are thin High fixed costs drive decisions Capital-, labor- and energy-intensive Industry is competitive, but input markets are not - Airlines must buy a lot of things from monopolies or oligopolies Government has a enormous influence
- Name advantages the GDS brings! Volume increase High barriers to entry, likely to create oligopoly Income stream from booking fees Capturing and controlling bookings at the point of sale --> drive incremental sales
- Name new examples of channels emerging from the Internet! EEASY, sabre Airline websites with transaction capability E-Tickets instead of traditional paper tickets Online travel agencies Opaque sites ( selling unsold travel inventory at discounted price) "metasearch" providers like kayak
- Name examples how the airlines begin to regain control in their channel! Airlines had the power to lower agency base commissions in the U.S. due to arising alternatives Improvement of airline websites, attracting customers Larger arlines negotiate new, cheaper GDS contracts Carriers assert(behaupten) ownership of inventory and "content"